Marketing & Sales

Customer Acquisition & Retention

A practical workshop that helps founders attract the right customers, understand the cost of growth, and build stronger retention and loyalty strategies.

Why it matters

Growth becomes expensive when acquisition and retention are managed separately.

Topics covered
  • Acquisition, retention, and loyalty
  • Customer personas and journey mapping
  • Acquisition channels and costs
  • Customer Acquisition Cost and Lifetime Value
  • Customer churn and retention strategies
  • Customer loyalty and Net Promoter Score
Participants leave with
  • A clearer view of the customer journey
  • Better understanding of key growth metrics
  • Prioritized acquisition channels
  • Practical actions for improving retention
Customizable

Examples and exercises can be adapted to B2B, B2C, subscription, marketplace, or service-based business models.