Startup Fundamentals

Design Thinking for Entrepreneurs

A hands-on workshop that helps founders understand customer problems, generate stronger ideas, and test solutions before committing significant time or resources.

Why it matters

Solving the right customer problem matters more than generating more ideas.

Topics covered
  • Understanding customer needs
  • Empathy and customer research
  • Defining the right problem
  • Creative ideation techniques
  • Rapid prototyping
  • Testing and iteration
Participants leave with
  • A stronger understanding of their customer
  • A clearer problem statement
  • A developed concept or early prototype
  • A practical approach to testing solutions
Customizable

The workshop can be adapted around a shared innovation challenge or allow participants to work directly on their own startup ideas.