Startup Fundamentals

Lean Startup Methodology

A practical introduction to testing assumptions, building minimum viable products, and using customer feedback to guide startup decisions.

Why it matters

Early progress should be measured by learning, not only by how much has been built.

Topics covered
  • The Build-Measure-Learn cycle
  • Minimum Viable Products
  • Identifying assumptions and hypotheses
  • Rapid experimentation
  • Validated learning
  • When to pivot or persevere
Participants leave with
  • A clearer approach to testing startup ideas
  • A practical understanding of MVPs
  • Tools for using customer feedback effectively
  • Greater confidence making evidence-based decisions
Customizable

Activities and examples can be adapted to idea-stage founders, existing MVPs, specific sectors, or innovation challenge participants.